MSNBC posts shallow story hyping low back pain procedure

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MSNBC.com posts a lot of videos on its website. I wish they’d exercise a little more editorial rigor about this video bazaar. This story on a minimally-invasive back procedure is vague about what it’s used for, cites no evidence, doesn’t mention cost, and lets conflicted physicians get away with their promotion of the approach.

“Quick fix” is what the story calls it. Show me the data.

Are we educating the public about the need for comparative effectiveness research with advertorials like this?

[2017 Update: This video is no longer available]

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kirkland chiropractor

September 6, 2010 at 3:28 pm

What a dangerous video? Could this be confused by the average american and think if they have back pain they need the quick fix. Horrifically dangerous video.