MSNBC.com posts a lot of videos on its website. I wish they’d exercise a little more editorial rigor about this video bazaar. This story on a minimally-invasive back procedure is vague about what it’s used for, cites no evidence, doesn’t mention cost, and lets conflicted physicians get away with their promotion of the approach.
“Quick fix” is what the story calls it. Show me the data.
Are we educating the public about the need for comparative effectiveness research with advertorials like this?
[2017 Update: This video is no longer available]
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
Comments
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kirkland chiropractor
September 6, 2010 at 3:28 pmWhat a dangerous video? Could this be confused by the average american and think if they have back pain they need the quick fix. Horrifically dangerous video.
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