MSNBC.com posts a lot of videos on its website. I wish they’d exercise a little more editorial rigor about this video bazaar. This story on a minimally-invasive back procedure is vague about what it’s used for, cites no evidence, doesn’t mention cost, and lets conflicted physicians get away with their promotion of the approach.
“Quick fix” is what the story calls it. Show me the data.
Are we educating the public about the need for comparative effectiveness research with advertorials like this?
[2017 Update: This video is no longer available]
Opinions on other issues in news, journals, PR, advertising, marketing
The tale of two “negative” studies. Or, how spin is applied to make research findings look more impressive. A must read. https://johnmandrola.substack.com/p/the-tale-of-two-negative-studies
The @nytimes chose to interview one of the editors of the @AnnalsofIM (publisher of this paper) who "gushed with extraordinary glee: It’s huge! There are very few things that reduce your mortality by 30%."
Turns out coffee is not one of those few things despite all that glee. https://twitter.com/garyschwitzer/status/1533202075928215558
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kirkland chiropractor
September 6, 2010 at 3:28 pmWhat a dangerous video? Could this be confused by the average american and think if they have back pain they need the quick fix. Horrifically dangerous video.
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