NOTE TO READERS: When this project lost substantial funding at the end of 2018, I lost the ability to continue publishing criteria-driven news story reviews and PR news release reviews - once the bread-and-butter of the site going back to 2006. The 3,200 archived reviews, while still educational, are getting old and difficult for me to technically maintain on the back end of the website. So I am announcing that I plan to remove these reviews from the site by April 1, 2021. The blog and the toolkit - two of the most popular features on the site - will remain. If you wish to peruse the reviews before they disappear, please do so by the end of March 2021. After that date you may still be able to access them via the Internet Archive Wayback Machine - https://archive.org/web/.

NPR questions hospital advertising

Posted By

Categories

Tags

This week, NPR aired an interview with James Unland, Editor of the Journal of Health Care Finance, regarding questions about hospitals’ spending on advertising – especially in a time of economic troubles. An especially interesting question in the Twin Cities right now, on the eve of a nurses’ strike. The transcript is online.

Or you can listen to the clip here:

You might also like

Comments

Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Rick Evans

May 23, 2010 at 8:24 pm

NPR might question hospital advertising, however some of the biggest recipients of hospital underwritevertising are local PBS and NPR affiliates; especially here in the Boston area.

Scott Mitchell

May 26, 2010 at 11:35 am

Having been in the advertising industry for over 25 years, I found Mr. Unland’s knowledge of effective and efficient advertising very uninformed. Having supported small local healthcare institutions in their missions (including non-profit), broader reaching media can prove not only effective but very cost efficient.
How does he see the Red Cross, United Way or other not-for-profit organizations any differently in their marketing?