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NPR questions hospital advertising

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This week, NPR aired an interview with James Unland, Editor of the Journal of Health Care Finance, regarding questions about hospitals’ spending on advertising – especially in a time of economic troubles. An especially interesting question in the Twin Cities right now, on the eve of a nurses’ strike. The transcript is online.

Or you can listen to the clip here:

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Rick Evans

May 23, 2010 at 8:24 pm

NPR might question hospital advertising, however some of the biggest recipients of hospital underwritevertising are local PBS and NPR affiliates; especially here in the Boston area.

Scott Mitchell

May 26, 2010 at 11:35 am

Having been in the advertising industry for over 25 years, I found Mr. Unland’s knowledge of effective and efficient advertising very uninformed. Having supported small local healthcare institutions in their missions (including non-profit), broader reaching media can prove not only effective but very cost efficient.
How does he see the Red Cross, United Way or other not-for-profit organizations any differently in their marketing?