This week, NPR aired an interview with James Unland, Editor of the Journal of Health Care Finance, regarding questions about hospitals’ spending on advertising – especially in a time of economic troubles. An especially interesting question in the Twin Cities right now, on the eve of a nurses’ strike. The transcript is online.
Or you can listen to the clip here:
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
Comments
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Rick Evans
May 23, 2010 at 8:24 pmNPR might question hospital advertising, however some of the biggest recipients of hospital underwritevertising are local PBS and NPR affiliates; especially here in the Boston area.
Scott Mitchell
May 26, 2010 at 11:35 amHaving been in the advertising industry for over 25 years, I found Mr. Unland’s knowledge of effective and efficient advertising very uninformed. Having supported small local healthcare institutions in their missions (including non-profit), broader reaching media can prove not only effective but very cost efficient.
How does he see the Red Cross, United Way or other not-for-profit organizations any differently in their marketing?
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