How big medical conferences try to make and control the news

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Over the next few days, news readers/viewers/listeners will be bombarded with news from the big American Society of Clinical Oncology conference in Chicago. But how does some of this stuff become news? Read an excellent post by an excellent reporter, Ron Winslow of the Wall Street Journal, to see some of the crazy, ugly sausage-making that goes on in the manipulation of the media.

In the example Winslow raises, as is often the case, what may be packaged as news isn’t really new.

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