Don’t hold your breath. It’s not going to happen.
Meantime, in one more way brand name drug makers promote their brand to doctors and patients – they are giving out $3 billion a year of their samples!
Katie Hobson on the Wall Street Journal HealthBlog writes:
To (roughly) put that in the larger context of pharma marketing, the (Congressional Budget Office) CBO reported last year that the drug industry spent “at least $20.5 billion” on other forms of marketing in 2008. Most of that, some $12 billion, not counting the cost of samples, went towards sales rep visits to doctors.
The CBO estimated that the industry also spent $4.7 billion on direct-to-consumer ads, $3.4 billion on event and meeting sponsorships and $400 million on advertising to docs, in journals.