Why we don’t regularly review the Today Show anymore

Earlier this week, the NBC Today show brought viewers news of robotic heart surgery – from Australia! Our observations:

• The story went out of its way to name the company making the robotic system – making it feel awfully ad-like. Maybe from a video news release?

• The story said this was “one of only two being used in Australia” but nothing about any US experience. Are viewers in Adelaide, Australia now part of the Today Show’s key demo?

• Nothing on cost or evidence.

• Nothing with any context – just more gee-whiz, high-tech drooling – especially because it had ROBOT in the title. Way cool.

• It was 50 seconds of “must miss TV” but we bring it to you anyway.

[This NBC video is no longer available]

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Comments (4)

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PalMD

August 13, 2010 at 3:22 pm

I, for one, welcome our new robot overlords. But I want evidence first.

beelinebuzz

August 15, 2010 at 8:45 pm

This NBC stuff is NOT journalism. It is sensationalistic reporting, obviously written by someone without a medical background. Just more media hype and surface glitz. Thank you for maintaining a level of professionalism, which the TODAY Show kind of reporting certainly lacks.