The Chicago Tribune reports on mammogram marketing tactics being used across the US – some of it apparently to “woo women back to the imaging room” after confusion over conflicting advice about breast cancer screening.
Yes, the tactics include “mammogram parties” offering chocolate fondue, massages and beauty consultations, wine, cheese, roses, weekend spa-getaway packages.
But there’s another side to this, the Tribune reports:
Simply inviting women to “mammogram parties,” could send the wrong message, said Lynne Hildreth, department administrator of women’s oncology at Moffitt Cancer Center in Tampa.
“Mammograms are a medical test, and to treat it like a haircut overlooks that there are very real risks,” said Hildreth. “It’s not the same risk as getting hit by a car, but there’s a real risk of getting a false positive, which means a biopsy work-up, time off work, sleepless nights waiting for test results and a nagging in the back of the mind that never goes away. If we put a woman through that with no medical basis, it’s irresponsible.”