At the start of “breast cancer awareness month,” the St. Paul Pioneer Press reported, “Those pink products you assume are helping cancer research? Not so fast…” Excerpts:
“Breast cancer’s monolithic pink ribbon symbol will be everywhere this month — on NFL jerseys and breakfast cereal; clothes and cell phone cases; office supplies and bottles of wine.
The “Think Before You Pink” campaign encourages consumers to ask questions before buying something with a pink ribbon: How much money from the purchase goes toward the cause? Where does it go? Is there a cap on donations? What is the company doing to make sure its products aren’t actually contributing to the breast cancer epidemic?
In recent years, Breast Cancer Action has rallied against “pink washing,” where companies give to the cause through products that may be linked to breast cancer.”
Breast Cancer Action this year has launched a “Think Before You Pink Blog.” For example, the blog notes “alcohol companies’ pinkwashing.” Excerpt:
“While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to “drink year round for breast cancer”.
Meantime, Fran Visco of the National Breast Cancer Coalition Foundation posted a YouTube video and message. Excerpt:
“Today we give up hope. It’s the most optimistic step ever taken in the history of the breast cancer battle.
Today we set a goal. Today we set a deadline. January 1, 2020. The end of breast cancer. Hope is a wish. The deadline is a commitment. Hope says whenever. The deadline says within ten years. What if we fail? We already have. What about pink? It’s time to show our true colors. Ten years is too short? We ended polio in seven.
A deadline changes everything. No experiment, no charity, no lab, no doubt, no promise, no critic, no iota of research can occur outside of its context. Today the conversation changes. 2020. The end of breast cancer.”