Komen supporter Colbert parodies "Lawsuits for the Cure"

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Comedian Stephen Colbert, who says he is “a huge supporter of the Susan G. Komen for the Cure foundation,” nonetheless took a sarcastic swing at the organization this week “for spending almost a million dollars a year in donor funds to sue.. other groups” for using the phrase “for the Cure” in their promotions.

We blogged, “Who owns pink ideas or cure slogans? Welcome to the Charity Brawl” back in August after the Wall Street Journal (to our knowledge) first reported the story.

Then in December, the Huffington Post reported that “Komen has identified and filed legal trademark oppositions against more than a hundred of these Mom and Pop charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a Cure–and many of the organizations are too small and underfunded to hold their ground.”

Colbert said: “If they don’t own the phrase ‘for the Cure,’ then people might donate money thinking it’s going to an organization dedicated to curing cancer, when instead it’s wasted on organizations dedicated to curing cancer.

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Comments (6)

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January 7, 2011 at 11:39 am

Much of what this blog rails against is wrapped up in the bandying about of the word “cure”.
For most people cure means you pop a pill or get an injection and whatever ails you is gone and you get on with your life as before. There have never been very many treatments that were able to accomplish this. The first antibiotics maybe fall into this category but its Cloud Cuckoo Land fantasy to model all our expectations for medical research on a period that’s long gone. All the low-hanging fruit have been picked. There are very unlikely to be cures for cancer, diabetes, CVD, Alzheimers, AIDS, etc. Mostly the battle against disease is a difficult and slow process. Breakthroughs that dramatically advance treatment are rare. However, “Race for therapies to better control and manage [enter disease name here]” isn’t quite as catchy and lucrative.

Kim Phillips

January 15, 2012 at 4:05 pm

This isn’t about curing anything, it’s about brand bullies. http://www.getlucid.net/2012/01/branding-in-poor-taste/

Nan Parrish

February 20, 2012 at 6:41 pm

Agree with previous post. Now I know why SGK is not spending money for prevention research. And we survivorss thought they cared about breast cancer research!!!!!!!!!!!!!!