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LA Times opens 2011 for health news readers on right tone

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Here’s how the Los Angeles Times greeted health news consumers on January 1:

“The studies and assorted claims and rumors about diet, nutrition, fitness, cancer risk, heart health, weight loss, genetics, breast-feeding, screenings, junk food, medications, potentially toxic chemicals, telomere length, season of conception, the appeal of pheromones released in armpit sweat at varying times of the month, and the impact of such things as immersing one’s feet in vodka will come just as fast and furiously in 2011 as they did in 2010. So be better prepared this year. Buy acai berry products and pomegranate juice and vitamin D capsules and of course vodka if you want, but understand just a bit better the evidence on which you’re basing those purchases.”

The Times then referred readers to several online sites to help them be “more likely to be skeptical and make smarter choices” and they included a plug for

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