We’ve seen it before.
A couple of years ago, I wrote about Roswell Park’s Prostate Club for Men offering “prizes for prostates” – Buffalo Sabres hockey tickets or Buffalo Bills football tickets among other awards for men who showed proof that they talked to their doctor about prostate cancer.
Now a bunch of Georgia radiotherapy centers and the Morehouse School of Medicine are among those promoting the “Georgia Prostate Cancer Coalition“ and luring men in for PSA blood tests by offering them Atlanta Hawks basketball tickets.
They also promote this misleading statistic: “1 in 6 men will be diagnosed with prostate cancer in their lifetime.” No explanation is given of what lifetime risk means. And no explanation is given of how many of these “cancers” are indolent and would never have harmed a man.
The website says:
It is recommended that men with a family history of prostate cancer and African-American men be tested annually beginning by age 40 years old. All other men should begin testing by age 50.
“It is recommended” by whom?
Not by the American Cancer Society.
Not by the U.S. Preventive Services Task Force.
In order to get your tickets, you must pledge:
I pledge to get a PSA (Prostate Specific Antigen) screening each year and ask my health care provider about prostate cancer. In doing so, I understand that I am doing my part to prevent prostate cancer. Yes, I commit to my family that I will not ignore this important health test any longer.
There should be another box:
Yes, I pledge to go elsewhere to get complete and balanced information on the tradeoffs involved in prostate cancer screening since I didn’t get it on this basketball-ticket-giveaway website.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
Comments
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Michael Kirsch, M.D.
January 30, 2011 at 9:02 amI’m a physician and warned my Dad not to have his PSA checked when he went to his doctor for a physical. Here’s why.http://bit.ly/OVzkj
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