John Mack’s Pharma Marketing Blog is always an entertaining and informative read.
Last week he posted what he stressed was NOT an attack on pro golfer Phil Mickelson. Mack explained he’d already done that – back last August when he asked, “Is Phil Mickelson Shilling for Enbrel?” and in another post just a few weeks ago.
This time, Mack criticized: “the ‘non-branded’ disease awareness campaign just announced by Pfizer & Amgen, the companies that bring you ENBREL.” He posted the web screen shot displayed above, and wrote:
“In case you missed it, I circled the “money shot,” which is not Phil hitting the ball in the hole, but the prominent link to a “treatment option.” The link, of course, leads directly to the branded ENBREL website. Surely, this biologic compound that has a LONG list of things you need to tell your doctor about before taking (eg, “if you live or have lived in …the Southwest”) is NOT the first treatment option one should consider!
Amgen and Pfizer have teamed up (ie, given money to) the Arthritis Foundation and the National Psoriasis Foundation — patient groups — to form the “Joint Smart Coalition,” which is responsible for the “On Course with Phil” campaign.”
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
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