ABC News used terms like “superfood…powerful cancer fighting tool…battering ram in beating back the disease” to describe strawberries.
This was about a study in 36 people that looked only at cell changes in pre-cancerous esophageal lesions.
“The idea of freeze dried berries curing disease wouldn’t surprise many health-conscious eaters,” the reporter stated.
The idea of ABC using the term “cure” to describe such preliminary results in such a small sample shouldn’t be surprising, either. Sadly.
See our review of a Wall Street Journal story that was similarly flawed.
This is how/why the audience loses confidence in journalism.