ABC calls strawberries “superfood” and refers to “cure” in tiny, preliminary study

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ABC News used terms like “superfood…powerful cancer fighting tool…battering ram in beating back the disease” to describe strawberries.

This was about a study in 36 people that looked only at cell changes in pre-cancerous esophageal lesions.

“The idea of freeze dried berries curing disease wouldn’t surprise many health-conscious eaters,” the reporter stated.

The idea of ABC using the term “cure” to describe such preliminary results in such a small sample shouldn’t be surprising, either. Sadly.

See our review of a Wall Street Journal story that was similarly flawed.

This is how/why the audience loses confidence in journalism.


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Comments

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Emily

April 8, 2011 at 2:44 pm

Missing the point regarding the medical coverage, I admit, but she also says the research comes from the “University of Ohio.” There is no such a place. Sigh.

JT

April 8, 2011 at 7:53 pm

Interesting. Well we can’t really dispute the fact that Strawberries are good for you and have ‘natural disease fighting properties’ like vitamins & antioxidants…but calling them a cancer ‘cure’ especially based the results of one tiny study is somewhat ridiculous.

Ellen

April 9, 2011 at 5:29 pm

“This is how/why the audience loses confidence in journalism.” Yes. And, more dangerously, it’s also how people lose confidence in science and medicine.