One of the new heights is via Qantas Airlines, which announced through Australian news coverage:
“Qantas passengers will be reminded on flights to get checked for prostate cancer as part of a new campaign to raise awareness of the disease, the airline says.
A specially painted Boeing 737 aircraft displaying the distinctive blue ribbon logo of the Prostate Cancer Foundation of Australia was unveiled at Sydney airport on Thursday.
It comes after Qantas CEO Alan Joyce, 45, recently revealed he underwent surgery for prostate cancer in May after doctors discovered a malignant tumour.”
Australian journalist Melissa Sweet, who tipped me off to this campaign, wrote that Qantas should also give flyers a copy of Australian Simon Chapman’s “Let Sleeping Dogs Lie? What men should know before getting tested for prostate cancer.”
But the new depth in disease awareness campaigns may be the “Hoedown for Hooters” campaign that the Uneasy Pink blog tells readers about.
According to the poster, it will feature a “real men wearing pink bull riding contest.”
The blog raises questions about where the money goes with some of these campaigns – and how much.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
Comments
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Kathi Kolb
July 30, 2011 at 8:53 pmSigh. Unreal, huh? I apologize to my brothers dealing with prostate cancer if PC ‘awareness’ is starting to take a few pages from the Pink Peril. Maybe you’ll have your own Blue Bombast movement now.
And it’s sooo nice to know that some of the ‘boys’ want to save our hooters, isn’t it??
Bahahah, Gary! My Captcha word is ‘todying’!!!
ellen
July 31, 2011 at 8:08 pmNotice that the poster says “Proceeds to Benefit Breast Cancer”? Really?
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