Stories that don’t quantify benefits/harms/costs are poorly-framed health policy stories – part 4 of 5

In part 4 of this weeklong series of video clips (taped with me at the recent NIH Medicine in the Media workshop at Dartmouth College), I try to reframe stories about “new stuff” in health care – new treatments, tests, products, procedures – as health policy stories, even though they’re usually not framed that way.

And I submit that when 70% of more than 1,500 stories reviewed on so far fail to adequately discuss costs or to quantify benefits and harms, that the American public is being sold a bill of goods many days in many stories.

In the final segment tomorrow, I’ll give some advice to readers and viewers who are upset about biased, imbalanced, incomplete news coverage that they see or hear.

Some consumers don’t need that advice: the online response – on this blog (see the comments) – and on Twitter – to yesterday’s blog post about a CBS medical correspondent wearing the logo of an organization while interviewing the founder of that organization – a terrible lapse in journalism ethics and judgment – received much comment from troubled breast cancer survivors and others concerned about breast cancer news and information.

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