NOTE TO READERS: When this project lost substantial funding at the end of 2018, I lost the ability to continue publishing criteria-driven news story reviews and PR news release reviews - once the bread-and-butter of the site going back to 2006. The 3,200 archived reviews, while still educational, are getting old and difficult for me to technically maintain on the back end of the website. So I am announcing that I plan to remove these reviews from the site by April 1, 2021. The blog and the toolkit - two of the most popular features on the site - will remain. If you wish to peruse the reviews before they disappear, please do so by the end of March 2021. After that date you may still be able to access them via the Internet Archive Wayback Machine -

Stories that don’t quantify benefits/harms/costs are poorly-framed health policy stories – part 4 of 5

In part 4 of this weeklong series of video clips (taped with me at the recent NIH Medicine in the Media workshop at Dartmouth College), I try to reframe stories about “new stuff” in health care – new treatments, tests, products, procedures – as health policy stories, even though they’re usually not framed that way.

And I submit that when 70% of more than 1,500 stories reviewed on so far fail to adequately discuss costs or to quantify benefits and harms, that the American public is being sold a bill of goods many days in many stories.

In the final segment tomorrow, I’ll give some advice to readers and viewers who are upset about biased, imbalanced, incomplete news coverage that they see or hear.

Some consumers don’t need that advice: the online response – on this blog (see the comments) – and on Twitter – to yesterday’s blog post about a CBS medical correspondent wearing the logo of an organization while interviewing the founder of that organization – a terrible lapse in journalism ethics and judgment – received much comment from troubled breast cancer survivors and others concerned about breast cancer news and information.

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