Science journalist Maggie Koerth-Baker re-posted this terrific cartoon on BoingBoing.net, writing:
Made by scientist Paul Vallett for his Electron Cafe blog, this funny cartoon is essentially about the differences between how science happens in the movies, and how science happens in real life.
On the one hand, I like it a lot, because the speed and ease of movie science does lead people to expect major breakthroughs to happen quickly, and makes them less critical of the sort of PR and journalism that tries to paint every new paper as a game-changer. In fact, you could probably make a case for movie science being one of the drivers that helps to create that bad PR and journalism to begin with. If decades of film and television have trained people to expect easy “Eureka!” moments, maybe they’re likely to have less interest in nuanced results, or the fact that not all published science is correct. Unrealistic expectations matter.
Thanks, first, to Paul, and then to Maggie for bringing it to our attention so we could bring it to yours.
Opinions on other issues in news, journals, PR, advertising, marketing
Take all the issues enmeshed in any cancer screening story and amplify it with the liquid biopsy issue. @AP's @CarlaKJohnson. did a solid job here. https://apnews.com/article/science-business-health-hodgkin-lymphoma-oregon-ca899bb9c4c7f1859d4e9ce16a1cf78d
Come on, NY Times; you must do better than this. Important research doesn’t need hype and the “breaking news” BS doesn’t help readers or patients. https://www.healthnewsreview.org/2022/03/nyt-proclaims-breaking-news/
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