NBC News led into last night’s story about insulin for Alzheimer’s disease with anchor Brian Williams calling it “a big health news story.”
Then, in the first line of the piece, reporter Robert Bazell said, “It could be a dramatic new treatment for Alzheimer ‘s disease.” There was no mention of what the study authors wrote:
“Although we achieved statistical significance for our primary outcome measure, the observed effects were small in absolute terms, and thus their clinical significance is unclear.”
Seems like a pretty important caveat to include.
“Unclear significance” – in the researchers’ own words? Or “could be a dramatic new treatment” – in the reporter’s selection of words?
[2017 Update: This video is no longer available. But you can find the transcript HERE]
We know TV reporters are squeezed for time. But rather than hyping “It could be a dramatic new treatment for Alzheimer ‘s disease,” CNN’s Elizabeth Landau chose to use these words: “It’s premature to think of this as a treatment.”
Just as pithy. Just not as sensational. Far more responsible.
Don’t miss our systematic review of the New York Times piece on the study.
Opinions on other issues in news, journals, PR, advertising, marketing
Shout out to @HealthNewsRevu (that has had such an impact on how journalists report industry-sponsored medical misinformation) from @ShannonBrownlee and @JeanneLenzer1 on today's Viral Misinformation webinar
#COVID19
Don’t believe everything you hear, kids.
“What in the world justifies rushing a 348-word story to publication on a Sunday without doing extra research and reporting? Just because a scientist said it? COVID-19 journalism that devolves to that level of dreck is dangerous.”
🔥👇 https://twitter.com/garyschwitzer/status/1268175065478320131
.@Reuters: why rush to publish a 348-word story claiming #COVID19 is losing potency without doing extra research and reporting? Just because a scientist said it? #COVID19 journalism that devolves to that level of dreck is dangerous. https://www.healthnewsreview.org/2020/06/reuters-report-is-another-classic-case-study-in-how-not-to-cover-covid-19-news/
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