On SlideShare I have posted the two talks I gave this week in Guadalajara, Mexico at the National Cancer Institute/Latin American Cancer Research Network workshop for Latin American journalists – 38 journalists from 8 countries.
The first is an overview of our HealthNewsReview.org project, but with some specific focus on cancer news coverage.
The second talk was a step-by-step description of some of the issues that arise as we apply our ten criteria to the review of news stories about treatments, tests, products and procedures. This was given in advance of an intense hands-on exercise, in which the journalists applied our 10 criteria to the review of 3 different stories by 3 different news organizations on the same cancer research study. (Note: they were much more critical of the stories than we were!)
It was a terrific workshop – with important contributions by Ivan Oransky, executive editor of Reuters Health, Dr. Antonio Tito Fojo of NCI, Dr. Marcia Cruz-Correa of the University of Puerto Rico, and by Valeria Roman of Clarin newspaper of Buenos Aires.
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
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