On SlideShare I have posted the two talks I gave this week in Guadalajara, Mexico at the National Cancer Institute/Latin American Cancer Research Network workshop for Latin American journalists – 38 journalists from 8 countries.
The first is an overview of our HealthNewsReview.org project, but with some specific focus on cancer news coverage.
The second talk was a step-by-step description of some of the issues that arise as we apply our ten criteria to the review of news stories about treatments, tests, products and procedures. This was given in advance of an intense hands-on exercise, in which the journalists applied our 10 criteria to the review of 3 different stories by 3 different news organizations on the same cancer research study. (Note: they were much more critical of the stories than we were!)
It was a terrific workshop – with important contributions by Ivan Oransky, executive editor of Reuters Health, Dr. Antonio Tito Fojo of NCI, Dr. Marcia Cruz-Correa of the University of Puerto Rico, and by Valeria Roman of Clarin newspaper of Buenos Aires.
Opinions on other issues in news, journals, PR, advertising, marketing
Excelente conversación entre @garyschwitzer de @HealthNewsRevu y @marynmck sobre exageración y #COVID19 en el excelente MOOC de @utknightcenter. Vale la pena verlo. https://www.youtube.com/watch?v=SkgXiPojtg4&feature=youtu.be
Words of real wisdom, as usual @garyschwitzer
And: “There were no details, charts, graphs, numbers, nothing published in a journal."
#Pharma chairman:“If you don’t put out data people will say why are you withholding the data?”
Well, yes, that is exactly what people are asking. https://twitter.com/garyschwitzer/status/1264572399523180548
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