This isn’t a health news story.
But it could have been.
TVSpy.com estimates that 27 local TV stations across the country all used the same script for filler material. They reported:
Conan O’Brien poked fun at content-sharing in local news this week, showing a clip on his show of several anchors repeating the same phrase — “push the envelope” — while reporting on the late night host’s plans to officiate a same-sex wedding on his show.
The original source of the copy was CBS Newspath, according to staffers at two stations featured in the clip. Although “Conan” only showed 18 stations, a search of TVEyes.com reveals that 27 stations reported the story using identical wording.
In each case, the TV station has filled news time at no expense, grabbing a feed from CBS without having to pay a reporter to hit the streets and do some enterprise reporting on some important local issue.
Watch and weep.
We’ve written many times about journalism-via-news-release. Here’s an example that didn’t involve TV news but print journalism.
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
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