This isn’t a health news story.
But it could have been.
TVSpy.com estimates that 27 local TV stations across the country all used the same script for filler material. They reported:
Conan O’Brien poked fun at content-sharing in local news this week, showing a clip on his show of several anchors repeating the same phrase — “push the envelope” — while reporting on the late night host’s plans to officiate a same-sex wedding on his show.
The original source of the copy was CBS Newspath, according to staffers at two stations featured in the clip. Although “Conan” only showed 18 stations, a search of TVEyes.com reveals that 27 stations reported the story using identical wording.
In each case, the TV station has filled news time at no expense, grabbing a feed from CBS without having to pay a reporter to hit the streets and do some enterprise reporting on some important local issue.
Watch and weep.
We’ve written many times about journalism-via-news-release. Here’s an example that didn’t involve TV news but print journalism.
Opinions on other issues in news, journals, PR, advertising, marketing
We are all worse off for not having @garyschwitzer's excellent, daily health care reporting, but his story today should sound the alarms and be a warning to anyone who gets health care information from local TV health news (read: much of America) (1/2) https://www.healthnewsreview.org/2019/11/why-hire-a-full-time-health-reporter-when-you-can-buy-news-off-the-shelf/#.Xeank0LWjyA.twitter
You can’t know what navigating #Medicare will be like until you get into it. Here’s advice for journalists who report on health care. Help from @Trudy_Lieberman. We need more like her. https://www.healthnewsreview.org/2019/12/after-a-year-on-medicare-advice-for-journalists-on-stories-that-need-to-be-told/
Even if you don't **intentionally** watch health segments on TV news (you know, like when it's on in an airport or gym or . . . ) you should read this warning from @garyschwitzer : https://www.healthnewsreview.org/2019/11/why-hire-a-full-time-health-reporter-when-you-can-buy-news-off-the-shelf/ #badjournalism
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