Burger, bacon, fried egg, donut, diabetes – new drug company endorsement?

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The Daily engages in some anonymous-sourced reporting:

“Paula Deen — the queen of high-calorie, Southern cooking — is about to come clean and confess that she can’t eat her own dishes anymore because she has diabetes.

The Georgia-born chef — a Food Network star who has written five best-selling cookbooks — has been trying to keep her condition a secret, even after the National Enquirer reported in April that she has Type 2 diabetes, which is often associated with fatty foods and obesity.

Sources say Deen, 64, who never addressed the diabetes question, has worked out a multimillion-dollar deal to be the spokeswoman for a pharmaceutical company and endorse the drug she is taking.

Novartis, the drug company she is said to be working for, declined to respond to Flash’s questions, as did Deen’s agent and Deen herself.

“Paula Deen is going to have to reposition herself now that she has diabetes,” said one source. “She’s going to have to start cooking healthier recipes. She can’t keep pushing mac and cheese and deep-fried Twinkies when she is hawking a diabetes drug.”

Clearly there’s an appetite for this story.  BoingBoing.net passed it along and attached a scary YouTube video parody of one of her Southern comfort food creations: “Lady’s Brunch Burger” – a beef hamburger patty topped with bacon and a fried egg, served on a glazed donut. Here’s the actual Food Network video clip of that segment:


ADDENDUM ON JANUARY 17:  It’s confirmed.  She’s signed her drug company deal and is now pitching an injectable Type 2 diabetes drug. See more perspective on the Reporting on Health website.



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Walter Lipman

January 16, 2012 at 6:15 pm

I think we should apply your 10 criteria to this story:

What is the total cost?
More than you can bear.

How often do benefits occur?
Residuals accrue to Paula Deen with every broadcast.

How often do harms occur?
With every mouthful.

How strong is the evidence?
Res ipsa loquitur.

Is this condition exaggerated?
The look on the face of Paula’s cohort here is priceless. I haven’t seen such a face since goldfish-eating was the rage among fraternity boys.

Are there alternative options?
Yes. It’s called a rational, balanced diet.

Is this really a new approach?
Well, probably not. With certain variations, such cuisine has been around since the ancient Romans practiced on-demand vomiting. See emetophilia.

Is it available to me?
Regrettably, yes.

Who’s promoting this?
Paula Deen.

Do they have a conflict of interest?
If you believe the reports, a 100% conflict of interest has just been diagnosed.

Paul Scott

January 19, 2012 at 10:30 am

Remove the donut and there’s nothing diabetes promoting about that dish.

    Gary Schwitzer

    January 19, 2012 at 10:52 am

    Remove the doughnut and you’ve removed the frosting from this burger.