Some of the Groupon, Living Social, Daily Deal offerings are getting a little crazy.
The ad copy is astounding:
Been dealing with a minor ache or pain? Get it checked out today!
Once in a while, you may experience an enlightening moment in your life. This experience may change the way you see yourself, your health, or your livelihood.
At our MRI Pathways clinic, we offer you the chance for one of those moments of clarity. We provide you with the opportunity to appreciate and better understand the inner intricacies of parts of your body such as your spine, your joints or your pelvis through an MRI scan.
Or perhaps, are you puzzled by why you have been having sinus pain, back pain or knee pain? Are you tired of ongoing treatments that waste your time and money? Are you curious about what is really happening inside you? An MRI-based health screening can help get you on the right path to appropriate treatment and a healthier life.
So online shoppers looking for bargains should get a coupon to get an MRI for a “minor ache or pain”?
Savvy shoppers: caveat emptor.
And we wonder why we lead the world in per capita health care spending and in percentage of the GDP devoted to health care spending – without concomitant improvement in outcomes.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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