Some journalists recently received this news release:
Miami Plastic surgeon –“Dr. Schnoz” offering a nose job, trip to Miami to the winner of a video contest
March 8, 2012 – Dr. Michael Salzhauer, leading Miami Plastic Surgeon at Bal Harbour PlasticSurgery Associates, announced today “A Nose Job Love Song Giveaway.” Dr. Salzhauer’s contest involves creating your own video about needing a nose job to the newly released song Jewcan Sam (A Nose Job Love Song) by the Groggers.
The contestant who gets the most views on YouTube will win a free Rhinoplasty, free airfare to Miami and lodging.
“I wanted to create something no other plastic surgeon has done before. Rhinoplasty is my favorite and most desired procedure. I found a way to incorporate my work into a fun and creative way to attract more patients” explained Dr. Michael Salzhauer.
Contests rules are simple. The contestant must be between the ages of 15-65. Patients under 18 years of age will require parental consent. All videos must be submitted by June 15, 2012. Winners are legally required to meet the medical, aesthetic and psychological criteria.
Jewcan Sam (A Nose Job Love Song) puts a whole new spin on Rhinoplasty. Dr. Michael Salzhaur commissioned the jewish punk rock band, The Groggers, to write the song and make the original music video featuring the “nose job” love song. The lead singer of the Groggers made the music video in exchange for a nose job from Dr. Salzhauer. Viewers can see the before and after transformation the lead singers makes with his new nose.
Board Certified Miami Plastic Surgeon, Dr. Michael Salzhauer M.D., FACS is an internationally recognized plastic surgeon and author. He is known as “The Nose King of Miami” and is the most desired surgeon for Rhinoplasty in South Florida. Educated at Washington University School of Medicine in St. Louis, Missouri and was trained in the latest plastic surgery techniques while serving on the staff of Mount Sinai Medical Center in Miami Beach, The University of Miami Medical Center and the prestigious Cleveland Clinic Foundation.
The scheme got some high-profile news coverage – including on the ABC News website.
But now it’s getting a different round of news coverage.
The Miami Herald now reports, “The American Society of Plastic Surgeons is not amused and ‘has initiated an investigation under its Code of Ethics which clearly requires ASPS members to uphold the dignity and honor of the medical profession.’ ”
(Addendum: Miami Herald update on March 17.)
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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