Journalist-turned-PR man Brian Reid wrote an important guest post on the Embargo Watch blog this week. It’s about the release of information from the huge American Society of Clinical Oncology meeting – about to dominate the news cycle from June 1-5 from McCormick Place in Chicago.
It provides an insider’s look at the sausage-making factory where news is made from scientific/medical conferences.
I think this is a very important topic – as did those who left comments on the blog.
There’s a lot the public doesn’t know about how stories in their daily paper, evening newscast or online surfing move from:
- abstracts submitted to scientific conference;
- decisions made (how? by whom?) about which abstracts are accepted for short talks to be given at the conference;
- how little actual peer review may take place prior to abstracts being accepted or presented;
- how conference hosts decide which abstracts are to be highlighted in news releases;
- how journalists try to sort through hundreds of news releases and thousands of abstracts to make decisions about what’s important;
- how financial markets are affected by all of this…and when.
- and then, finally, how the sausage is delivered to consumers/patients/health care decision-makers.
Kudos to Reid and Embargo Watch for opening the conversation this time around. Let’s keep it going.