In what is becoming a race for the bottom of health news stories, a recent Bloomberg story on Boston.com is headlined:
Lose weight forever?
Excerpt from the advertisement- , er, story:
“Long-term results from studies on Abiliti are not yet available. So far, a 12-month study concluded in March of 25 participants showed an average total loss of 14 kilograms and a 30 percent drop in excess weight, or the amount above ideal body weight.”
Only at the very end of the story do we hear:
“There’ve been a lot of electric stimulation devices that have failed to show any advantage over placebo” or other weight-loss surgeries, Cleveland Clinic’s Schauer said.
Maybe we need to start reviewing Bloomberg pieces on a regular basis. Look at how many other websites picked up this headline and ran with it.