“Health Care Reform Gangnam Style,” is the headline of a clever column by Lisa Suennen on The Health Care Blog.
Her premise: if a company can get a $15m venture fund investment to interpret rap lyrics, why isn’t anyone hitting on what she calls the “number one market opportunity: explaining healthcare speak to the masses.”
“Have you ever seen an Explanation of Benefits from your insurance company?” she asks. She also cites as examples a document for public comment issued by the Centers for Medicare and Medicaid, and the AMA website’s FAQ about HIPAA.
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