“Health Care Reform Gangnam Style,” is the headline of a clever column by Lisa Suennen on The Health Care Blog.
Her premise: if a company can get a $15m venture fund investment to interpret rap lyrics, why isn’t anyone hitting on what she calls the “number one market opportunity: explaining healthcare speak to the masses.”
“Have you ever seen an Explanation of Benefits from your insurance company?” she asks. She also cites as examples a document for public comment issued by the Centers for Medicare and Medicaid, and the AMA website’s FAQ about HIPAA.
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Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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