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Movember sprouts awareness messages that contain no health awareness

Two weeks ago today we posted some concerns that have been raised about the Movember campaign. Update: A friend who lives in Manhattan sent me an email he’d received:

Come join us as our chefs Jarett Broddie and Jair Solis face off with Jay Silva of Boston in a battle of food, brawn, and moustaches. The “Eat Like a Man Competition” is a dinner in support of Movember helping raise awareness and funds for prostate and testicular cancer initiatives. Tickets are $100 and include a 5 course meal with beverage pairing and a welcome reception sponsored by Ultimat Vodka. $20 of the ticket price will be donated to the NIOS Movember fundraising team.

My New York friend noted that there wasn’t a single healthy message in the promotion. I visited the restaurant’s website and I couldn’t find one either.

Just more macho marketing, like a link to a poster on the restaurant’s Facebook page.

We continue to be stumped by how growing a mustache men can “raise vital awareness for men’s  health issues.”

MacMillan dictionary defines awareness as: “knowledge or understanding of a subject, issue, or situation.”

Growing facial hair and eating at a chef’s competition (including a 5-course meal with wine/beer pairings and vodka) doesn’t increase anyone’s knowledge or understanding of men’s health.

Movember is trying desperately to achieve the same status so widely criticized in Pink Awareness/Pinktober and other general awareness efforts promoted by the Komen Foundation and its many sponsors.

Good could be done with a focused men’s heatlh awareness campaign – one not tied so inextricably to gimmicks and business promotions.

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November 27, 2012 at 6:19 pm

Men’s health is not just limited to prostate cancer or depression. One of the limitations of Movember is that it provides only a limited view of what being a healthy man is about. I think its time will soon come to an end.

Lisa Gualtieri

December 3, 2012 at 12:09 pm

I was impressed with the participatory nature of many Movember sites and social media and it certainly seemed like there were many contributions of pictures. But what I kept wondering is if there was an increase in prostate cancer awareness and education. Thank you for this analysis, Gary.