Movember sprouts awareness messages that contain no health awareness

Two weeks ago today we posted some concerns that have been raised about the Movember campaign. Update: A friend who lives in Manhattan sent me an email he’d received:

Come join us as our chefs Jarett Broddie and Jair Solis face off with Jay Silva of Boston in a battle of food, brawn, and moustaches. The “Eat Like a Man Competition” is a dinner in support of Movember helping raise awareness and funds for prostate and testicular cancer initiatives. Tickets are $100 and include a 5 course meal with beverage pairing and a welcome reception sponsored by Ultimat Vodka. $20 of the ticket price will be donated to the NIOS Movember fundraising team.

My New York friend noted that there wasn’t a single healthy message in the promotion. I visited the restaurant’s website and I couldn’t find one either.

Just more macho marketing, like a link to a poster on the restaurant’s Facebook page.

We continue to be stumped by how growing a mustache men can “raise vital awareness for men’s  health issues.”

MacMillan dictionary defines awareness as: “knowledge or understanding of a subject, issue, or situation.”

Growing facial hair and eating at a chef’s competition (including a 5-course meal with wine/beer pairings and vodka) doesn’t increase anyone’s knowledge or understanding of men’s health.

Movember is trying desperately to achieve the same status so widely criticized in Pink Awareness/Pinktober and other general awareness efforts promoted by the Komen Foundation and its many sponsors.

Good could be done with a focused men’s heatlh awareness campaign – one not tied so inextricably to gimmicks and business promotions.

You might also like


Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.


November 27, 2012 at 6:19 pm

Men’s health is not just limited to prostate cancer or depression. One of the limitations of Movember is that it provides only a limited view of what being a healthy man is about. I think its time will soon come to an end.

Lisa Gualtieri

December 3, 2012 at 12:09 pm

I was impressed with the participatory nature of many Movember sites and social media and it certainly seemed like there were many contributions of pictures. But what I kept wondering is if there was an increase in prostate cancer awareness and education. Thank you for this analysis, Gary.