Putting the update at the top: hours after posting this, I’ve now been told there are, indeed, anal testosterone suppositories. Thanks to Leonore Tiefer for this tip:
The newest “female sexual dysfunction drug” hitting the PR waves is a nasal testosterone gel in clinical trials in the US, Canada and Australia.
The Dinah Project website wrote about it, “Sexy Sniffing: The Final Frontier?”
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And on the network TV newscasts, every night Im seeing new commercials for a drug called Axiron.
The pitch: “There is only one treatment for low testosterone applied to your underarms—AXIRON.”
OK, so?
Would I be drawn to an ad saying: “There is only one treatment for toenail fungus applied to your earlobes.” ?
So… you can swallow, smear, patch and inject testosterone.
Are there any anal testosterone suppositories? If not, why not? There’s a market there.
Maybe readers should spend more time browsing questions about disease-mongering of low testosterone. We’ve written about it in the past. Examples:
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
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