Putting the update at the top: hours after posting this, I’ve now been told there are, indeed, anal testosterone suppositories. Thanks to Leonore Tiefer for this tip:
The newest “female sexual dysfunction drug” hitting the PR waves is a nasal testosterone gel in clinical trials in the US, Canada and Australia.
The Dinah Project website wrote about it, “Sexy Sniffing: The Final Frontier?”
———–
And on the network TV newscasts, every night Im seeing new commercials for a drug called Axiron.
The pitch: “There is only one treatment for low testosterone applied to your underarms—AXIRON.”
OK, so?
Would I be drawn to an ad saying: “There is only one treatment for toenail fungus applied to your earlobes.” ?
So… you can swallow, smear, patch and inject testosterone.
Are there any anal testosterone suppositories? If not, why not? There’s a market there.
Maybe readers should spend more time browsing questions about disease-mongering of low testosterone. We’ve written about it in the past. Examples:
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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