Gary Schwitzer is founder and publisher of HealthNewsReview.org.
Drug companies clearly have a lot riding on understanding doctors’ prescribing behavior and how they assign trust to brands and to specific drugs.
A Harris Poll of physicians found that:
“…when it comes to driving trust, emotional connection, relationships with sales representatives, and perceptions of the pharmaceutical company or companies backing the product can be just as influential factors as the attributes of the product itself.”
So your doc’s feelings about the drug rep may be as important as (more important than?) how good the drug is. A Harris exec said:
“Our research clearly demonstrates that trust is about much more than efficacy alone.”
Meantime, “Restoring Confidence in the Pharmaceutical Industry” was the title of an editorial in the Journal of the American Medical Association this week.
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Take all the issues enmeshed in any cancer screening story and amplify it with the liquid biopsy issue. @AP's @CarlaKJohnson. did a solid job here. https://apnews.com/article/science-business-health-hodgkin-lymphoma-oregon-ca899bb9c4c7f1859d4e9ce16a1cf78d
Come on, NY Times; you must do better than this. Important research doesn’t need hype and the “breaking news” BS doesn’t help readers or patients. https://www.healthnewsreview.org/2022/03/nyt-proclaims-breaking-news/
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