CNN took advantage of President Obama being in Jordan last week to milk a story about the wonders of camel milk for all they could get out of it.
The CNN reporter said:
“It’s something we’ve been passionate about on this program for a long, long time. …
Some people say camel’s milk is like a miracle drug. They say it could help cure autism, diabetes, cancer and even AIDS.”
Really? Cure? It’s difficult to hype something any more than that without providing a single shred of evidence.
If CNN is going to remain “passionate about” reporting on camel’s milk, we suggest spending less time showing the reporter milking a camel, less time on the scenes of the President around camels, less time providing a free commercial for producers of camel’s milk and related products …and spending more time providing any real data/evidence for the wild cure claims.
This is an example of how/why even big time TV news loses credibility with whatever audience is still watching.
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
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