CNN took advantage of President Obama being in Jordan last week to milk a story about the wonders of camel milk for all they could get out of it.
The CNN reporter said:
“It’s something we’ve been passionate about on this program for a long, long time. …
Some people say camel’s milk is like a miracle drug. They say it could help cure autism, diabetes, cancer and even AIDS.”
Really? Cure? It’s difficult to hype something any more than that without providing a single shred of evidence.
If CNN is going to remain “passionate about” reporting on camel’s milk, we suggest spending less time showing the reporter milking a camel, less time on the scenes of the President around camels, less time providing a free commercial for producers of camel’s milk and related products …and spending more time providing any real data/evidence for the wild cure claims.
This is an example of how/why even big time TV news loses credibility with whatever audience is still watching.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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