Delivery of health care news online removes many of the limitations of delivery in print. Space limitations are gone. They can be creatively addressed by providing links to more resources and to provide more context. But that often doesn’t happen – even by some news organizations considered to be the best.
The New York Times Well blog, for example, has had these brief posts recently:
All were single source stories; there was no independent expert evaluation of the evidence in any of these briefs.
Several of these fell into our hopper for consideration for our systematic story reviews whereby we apply our 10 standardized criteria to the review of stories. But that felt like shooting fish in a barrel because it was immediately clear that these < 300 word stories wouldn’t fare well at all. So I chose to drop back and address the trend and the format once again.
This is not a new issue. Our criticism is not a hasty, off-the-cuff, in-the-moment reaction. We’ve thought about – and written about – these points quite a bit. See some of our past posts on the topic:
Not all entries on the NYT Well blog are so short. In fact, some of the longer ones are those that also appeared in the printed paper (!). A recent Well blog piece, “Questions About Robotic Hysterectomy,” is a good example of better, more complete reporting posted on this blog.
And it’s not just the Times that does this. But why not start at the top?
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Opinions on other issues in news, journals, PR, advertising, marketing
Take all the issues enmeshed in any cancer screening story and amplify it with the liquid biopsy issue. @AP's @CarlaKJohnson. did a solid job here. https://apnews.com/article/science-business-health-hodgkin-lymphoma-oregon-ca899bb9c4c7f1859d4e9ce16a1cf78d
Come on, NY Times; you must do better than this. Important research doesn’t need hype and the “breaking news” BS doesn’t help readers or patients. https://www.healthnewsreview.org/2022/03/nyt-proclaims-breaking-news/
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