NOTE TO READERS: When this project lost substantial funding at the end of 2018, I lost the ability to continue publishing criteria-driven news story reviews and PR news release reviews - once the bread-and-butter of the site going back to 2006. The 3,200 archived reviews, while still educational, are getting old and difficult for me to technically maintain on the back end of the website. So I am announcing that I plan to remove these reviews from the site by April 1, 2021. The blog and the toolkit - two of the most popular features on the site - will remain. If you wish to peruse the reviews before they disappear, please do so by the end of March 2021. After that date you may still be able to access them via the Internet Archive Wayback Machine -

Robotic surgery company objects to tough journalism; objections & responses posted

Men’s Health magazine deserves credit not only for its tough story, “What’s Wrong with Robotic Surgery?” by an excellent journalist, Laura Beil, earlier this year.  But when Intuitive Surgical, manufacturer of the DaVinci robotic surgical system, objected to the piece, Men’s Health posted a point-by-point response to the objections.

A double dose of good journalism, ending with this polite, accurate summary from the magazine editor:

In sum, I believe that this story was accurate, fair and a service to our readers. In fact, robotic surgery represents an advance in technology, but one that has physical and financial costs.

We stand by our story as published.


Peter Moore
Men’s Health magazine

Intuitive Surgical has complained in the past about “negative press.”    As I wrote when this came up before:

“…the company has profited from years of breathless, gee-whiz news coverage.  If you’re going to play the manipulate-the-media-for-marketing game, you may stand to gain something, but you may stand to lose something.  Tradeoffs.  Just like with the use of the technology itself.  Some of the chickens may be coming home to roost.”


Follow us on Twitter:

and on Facebook.


You might also like


Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Comments are closed.