London-based BuzzFeed reporter Jamie Ross writes, “The NHS Is Calling Out Journalists On Twitter For Getting Their Facts Wrong.”
The NHS is the British National Health Service.
The NHS contracts with a company called Bazian to look “Behind the Headlines” on health news stories.
We’ve written several times about the project. For example:
The project has apparently kicked it up a notch in its social media efforts, using Twitter ads to announce their latest reviews – as shown in the BuzzFeed story. Example:
Media heralds the discovery of ‘infidelity gene’ – see the #BehindTheHeadlines report here: http://t.co/q9PuJGGyny pic.twitter.com/orLxUmWIX8
— NHS Choices (@NHSChoices) February 17, 2015
Back in December, A US-based BuzzFeed reporter published, “11 Ways to Spot Bogus Headlines About Your Health,” and touched on some of our history: over 9 years we’ve posted nearly 2,000 systematic reviews of US health care news stories and another 2,000 blog posts about health care news, PR, advertising, marketing, and medical journal practices.
And, in fact, as of the start of this year, we’ve now begun looking at BuzzFeed stories. The first such review gave a score of 3 stars out of a possible 5. That’s 6 criteria graded satisfactory out of 10. We operate a bit differently than Behind the Headlines. They generally mention a news story as their “hook” at the top, then delve into the quality of the underlying science. We spend more time addressing point-by-point critiques of the journalism, in an attempt to help both journalists, and the public they serve, to better analyze the evidence.
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Opinions on other issues in news, journals, PR, advertising, marketing
I miss @HealthNewsRevu popping up in my feed. Loved seeing this one today.
https://www.healthnewsreview.org/2021/06/zombie-health-care-news/
#healthcare #journalism #ethics #conflictofinterest
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
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