It’s good to see others get in on the media watchdog work

We can’t cover everything, so it’s nice to see other sharp-eyed observers jump in to comment on media messages such as the following.

Journalist Larry Husten reacted quickly today, posting, “No, Too Much Jogging Probably Won’t Kill You.”  Excerpt:

Once again lazy health journalists have fallen down on the job and performed a disservice to the public. The new outrage: a multitude of media reports about a small study on the effect of jogging on mortality. Here are just a few headlines, published minutes after the study was published in the Journal of the American College of Cardiology:

But a careful reading of the paper shows that this small study provides nowhere near enough evidence to support these headlines.

Husten hurled this line at us deeper in the piece:

The mean age of the non-joggers in the study was 61.3 years while the mean age of all the joggers in the study ranged from the late 30s to the mid 40s. So this isn’t just comparing apples and oranges, it’s comparing a young juicy apple with a shriveled old lemon.

It’s certainly out of Husten’s control, but it’s noteworthy that the huge Forbes blogging empire allowed another blogger to post just the kind of thing Husten was criticizing:  “Why Jogging May Be Better For Your Health Than Running.”


Also this week, Kristina Fiore wrote on MedPage Today, “Kidney Docs Salty Over JFK Cruise Flub: Nephrologists fact-check a Super Bowl commercial.”

It was an attention-grabbing SuperBowl ad, one that I intended to follow up on, but Fiore beat me to it, and did a nice job.

Remember, we’re now trying to pay more attention to health-related public relations, advertising, and marketing messages in our blog.

And, behind the scenes, we’re well down the road in our practice dry runs, reviewing health care news releases by journals, medical centers, industry, etc.  We will launch that new feature when our new site redesign is unveiled – hopefully by early April.


Follow us on Twitter:

and on Facebook.

You might also like

Comments (4)

Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.


February 9, 2015 at 1:54 pm

“Remember, we’re now trying to pay more attention to health-related public relations, advertising, and marketing messages in our blog.”

I hope when the new redesign is launched that a portion of the analysis will critically exam the health and medical advertising spots (low T, prostate screening, etc.) found on news and talk radio broadcasts, especially the “live reads” performed by talk radio hosts and “news” broadcasters. These are becoming more ubiquitous and the misinformation and outright fabrication is both unethical as well as dangerous to the public health. These individuals (and their stations and parent companies) should be held accountable for the advertisements they take money for and then put over the airwaves.

    Gary Schwitzer

    February 9, 2015 at 2:00 pm


    Thanks for your note.

    That would be prime material for our review.

    Here’s how you can help: whenever you see or hear such a broadcast, see if you can find a link on the station’s website that captures the ad. Or is there any print component to the campaign that you can find and send to me?

    Readers/viewers/listeners can be our eyes and ears for such ads-to-analyze.


      February 9, 2015 at 2:40 pm

      I’ve tape recorded some of them and could transcribe them if anyone would be interested. If so, where could I send both the text and audio? They just seem to be getting more commonplace on the airwaves.

      Gary Schwitzer

      February 13, 2015 at 12:30 pm


      I’ve emailed you. Please let me know if you didn’t receive the message.

      Gary Schwitzer