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Step right up and be the first in your region to get robotic surgery for ___?___

This is an addendum to Trudy Lieberman’s blog post about surgical robot news release puffery…and about questionable claims of robotic surgery “firsts” as robot owners launch marketing and public relations efforts.

I’ve been saving a little sample of robot owner’s claims about their expensive investments, and have posted some of them below.

As you look below at this little gallery of gee-whiz, think about the learning curve that’s required with any new device and any new surgical procedure.

And ask yourself as you look at these promotions whether you’d want to be the first in line…or maybe the 1,000th.



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Comments (1)

Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Jack Fowler

April 13, 2015 at 10:13 am

One ironic part about this series: I think studies showed it took 500 to 700 operations with the robot before surgeons could get their complication rates for radical prostatectomy down to the level of surgeons who did them the old fashioned way. The very last thing in the world a patient should want is to be the first patient on whom a surgeon performs robotic surgery.