This is an addendum to Trudy Lieberman’s blog post about surgical robot news release puffery…and about questionable claims of robotic surgery “firsts” as robot owners launch marketing and public relations efforts.
I’ve been saving a little sample of robot owner’s claims about their expensive investments, and have posted some of them below.
As you look below at this little gallery of gee-whiz, think about the learning curve that’s required with any new device and any new surgical procedure.
And ask yourself as you look at these promotions whether you’d want to be the first in line…or maybe the 1,000th.
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