Here’s a quick note to draw attention to some of the 5-star efforts we’ve recently looked at:
Our reviewers thought Maggie Fox of NBC did an exceptional job with her piece, Cancer drug Keytruda keeps some patients alive for 3 years. Excerpt: “… a nice job of walking readers through the study’s numbers, how pembrolizumab might work, the side effects, costs, and other details. It also cites several researchers who weren’t involved with the study and addresses a key issue with hype by stating the study’s finding ‘doesn’t mean a cure.’”
Reviewers also praised Julia Belluz’s piece, This new device claims to be the “off switch for menstrual pain.” And it might actually work, calling it “a great example of how the media should deal with claims made about new devices.”
And they had accolades for the NIH’s news release, Eylea outperforms Avastin for diabetic macular edema with moderate or worse vision loss. They said it “provides just about everything readers need to know about an important study.”
Reviewers gave these stories and news releases 4 stars for meeting almost all of our 10 criteria:
Philadelphia Inquirer: Doctors test new device for uterine fibroids
HealthDay: Could nasal spray curtail nighttime bathroom trips?
Wall Street Journal: Cure for Digital Addicts’ ‘Text Neck’?
Other noteworthy items that we did not review:
STAT has been keeping a close eye on the NFL concussion research story with: After a public fall, face of NFL concussion denial resurfaces. and NFL “improperly attempted to influence” concussion research funding.
FiveThirtyEight explained, in compelling detail, why “Theranos Is Wrong: We Don’t Need More Blood Tests.”
John Fauber at MedPageToday examined how pharma influences disease definitions with: Lowering the Bar: Medicine in the 21st Century
Ivan Oransky and Adam Marcus, also writing at STAT, brought us another of their periodic “Five-Year Watch” columns, this time scrutinizing Why a drug that lowers cholesterol doesn’t save lives.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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