Michael Joyce produces multimedia at HealthNewsReview.org and tweets as @mlmjoyce
Rarely a week passes for us at HealthNewsReview.org that we don’t come across surrogate markers being misunderstood or misused.
It’s understandable. On the surface they often seem intuitive, while spotting their misapplication is not.
But if more consumers and health journalists learned just a few ways to spot this, it would go a long way to improving health literacy. So we offer:
It’s written by veteran health care journalist Mary Chris Jaklevic, and is one of the most clear and concise discussions of the topic I’ve ever read. It’s well worth reading for anyone who regularly writes or reads about health care.
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
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