Michael Joyce produces multimedia at HealthNewsReview.org and tweets as @mlmjoyce
Rarely a week passes for us at HealthNewsReview.org that we don’t come across surrogate markers being misunderstood or misused.
It’s understandable. On the surface they often seem intuitive, while spotting their misapplication is not.
But if more consumers and health journalists learned just a few ways to spot this, it would go a long way to improving health literacy. So we offer:
It’s written by veteran health care journalist Mary Chris Jaklevic, and is one of the most clear and concise discussions of the topic I’ve ever read. It’s well worth reading for anyone who regularly writes or reads about health care.
Opinions on other issues in news, journals, PR, advertising, marketing
The tale of two “negative” studies. Or, how spin is applied to make research findings look more impressive. A must read. https://johnmandrola.substack.com/p/the-tale-of-two-negative-studies
The @nytimes chose to interview one of the editors of the @AnnalsofIM (publisher of this paper) who "gushed with extraordinary glee: It’s huge! There are very few things that reduce your mortality by 30%."
Turns out coffee is not one of those few things despite all that glee. https://twitter.com/garyschwitzer/status/1533202075928215558
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