Michael Joyce produces multimedia at HealthNewsReview.org and tweets as @mlmjoyce
Rarely a week passes for us at HealthNewsReview.org that we don’t come across surrogate markers being misunderstood or misused.
It’s understandable. On the surface they often seem intuitive, while spotting their misapplication is not.
But if more consumers and health journalists learned just a few ways to spot this, it would go a long way to improving health literacy. So we offer:
It’s written by veteran health care journalist Mary Chris Jaklevic, and is one of the most clear and concise discussions of the topic I’ve ever read. It’s well worth reading for anyone who regularly writes or reads about health care.
Opinions on other issues in news, journals, PR, advertising, marketing
Don’t believe everything you hear, kids.
“What in the world justifies rushing a 348-word story to publication on a Sunday without doing extra research and reporting? Just because a scientist said it? COVID-19 journalism that devolves to that level of dreck is dangerous.”
🔥👇 https://twitter.com/garyschwitzer/status/1268175065478320131
.@Reuters: why rush to publish a 348-word story claiming #COVID19 is losing potency without doing extra research and reporting? Just because a scientist said it? #COVID19 journalism that devolves to that level of dreck is dangerous. https://www.healthnewsreview.org/2020/06/reuters-report-is-another-classic-case-study-in-how-not-to-cover-covid-19-news/
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