Michael Joyce produces multimedia at HealthNewsReview.org and tweets as @mlmjoyce
Rarely a week passes for us at HealthNewsReview.org that we don’t come across surrogate markers being misunderstood or misused.
It’s understandable. On the surface they often seem intuitive, while spotting their misapplication is not.
But if more consumers and health journalists learned just a few ways to spot this, it would go a long way to improving health literacy. So we offer:
It’s written by veteran health care journalist Mary Chris Jaklevic, and is one of the most clear and concise discussions of the topic I’ve ever read. It’s well worth reading for anyone who regularly writes or reads about health care.
Opinions on other issues in news, journals, PR, advertising, marketing
FINALLY..... a commonsense analysis of yet more HYPE in the media about the next great hope for eliminating breast cancer. Thanks @mcjaklevic and @HealthNewsRevu. https://twitter.com/garyschwitzer/status/1192417365843206145
Here we go again: another “simple blood test" for early detection of breast cancer. News reports shout “CANCER BREAKTHROUGH” & other hype for preliminary, very limited findings. https://www.healthnewsreview.org/2019/11/theranos-redux-not-really-but-claim-of-a-simple-test-for-breast-cancer-warrants-scrutiny/
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