Michael Joyce produces multimedia at HealthNewsReview.org and tweets as @mlmjoyce
Rarely a week passes for us at HealthNewsReview.org that we don’t come across surrogate markers being misunderstood or misused.
It’s understandable. On the surface they often seem intuitive, while spotting their misapplication is not.
But if more consumers and health journalists learned just a few ways to spot this, it would go a long way to improving health literacy. So we offer:
It’s written by veteran health care journalist Mary Chris Jaklevic, and is one of the most clear and concise discussions of the topic I’ve ever read. It’s well worth reading for anyone who regularly writes or reads about health care.
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
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