Court records show how a medical device ‘seeding trial’ disguised marketing as science

As a new line of hip implants was about to be launched in 2000, a stunning email went out from the manufacturer’s marketing department. It described a “clinical research strategy” to pay orthopedic surgeons $400 for each patient they enrolled in a company-sponsored trial. Ostensibly the trial was intended to measure how often liners of … Continue reading Court records show how a medical device ‘seeding trial’ disguised marketing as science