Joy Victory is Deputy Managing Editor of HealthNewsReview.org. She may or may not occasionally hide her dark chocolate stash from her family.
Want a simple way to know if you should be skeptical about a health claim?
Look for the word “support” used as a verb. As in, USA Today’s claim on Twitter that “Research suggests chocolate with a minimum of 70% cacao can support cognitive, endocrine and cardiovascular health.”
How does dark chocolate “support” your health? According to USA Today, it can do so because an unpublished pilot study involving just five people–yes, five–showed eating lots of it over a few days “influenced gene activity, increased anti-inflammatory agents and increased infection-fighting cells.” A second pilot study also showed it can “positively impact brain function” on five people, the paper reported.
It’s unclear, of course, if it actually made anyone healthier, despite the “support” it may have provided. Simply having more white blood cells isn’t necessarily a good thing, nor is having fewer anti-inflammatory agents. And I’m not sure what “influencing” gene activity involves, unless it’s to convince me to eat chocolate, because I’m pretty sure I want to blame my genes for that.
Dark chocolate may have health benefits, but don’t proceed wantonly with diet changes based on this skimpy news story that’s based on a preliminary study. After all, eating loads of chocolate also “supports” weight gain.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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