Kevin Lomangino is the managing editor of HealthNewsReview.org. He tweets as @KLomangino.
Hardly a day goes by without some media outlet making an impressive-sounding claim about the accuracy of a new medical test.
But as we repeatedly point out in our story reviews and blog posts, these messages often badly misrepresent what these tests are actually capable of, how they might perform in real-world situations, and how they might cause harm.
How can journalists and the public improve their understanding of medical tests and evaluate these claims more effectively?
We can start by getting a handle on some basic concepts in medical testing: sensitivity, specificity, and positive predictive value.
These concepts are crucial to understanding how often a test will correctly identify people with disease and how often it will miss them.
Just as important, they help clarify how often a test will generate a false-positive result — which can cause anxiety and lead to costly and invasive follow-up tests and procedures.
Unlike many news story headlines, I’m not going to pretend that medical tests are “simple” to understand.
But in a new addition to our toolkit published today, I brought in lots of case studies and examples that help illustrate core testing concepts–such as the difference between diagnosis and screening–and show why they are important.
CLICK HERE to read the new primer.
I think some readers will come away shocked at the woefully superficial and inaccurate manner in which many news stories communicate about medical tests.
This primer provides some resources–and hopefully some inspiration–to do better.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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