Search Results for "clickbait"
A step-by-step guide to creating health care clickbait
Effective clickbait doesn’t just happen. It’s carefully crafted. Take this wildly misleading article from CNN: Not exercising worse for your health than smoking, diabetes and heart disease, study reveals. It’s one example — among many generated daily by various news outlets — of how a mundane observational study can be transformed into viral internet gold. […]
Headline vs. Study: Using cancer as clickbait
Using cancer as clickbait is ubiquitous and worrisome. It’s one thing to highlight studies that represent genuine progress, and quite another to write hopeful headlines about studies that are clearly not ready for prime time. Such is the case with 4 of the stories we feature below. It may seem like too widespread a problem […]1
Foundation misleads vulnerable cancer patients with clickbait diet advice
Check out this misleading headline from the largest funder of cancer research in British Columbia: “We can reduce cancer by 90% by changing our diets” The source is BC Cancer Foundation (the fundraising arm of the BC Cancer Agency); more specifically, Gerry Krystal, PhD, a professor at the University of British Columbia who just started […]
Clickbait PR on seafood and pregnancy reels in reporters, but leaves readers high and dry
Put SEX … FOOD … and LOVE in a headline and you’re going to get clicks. Lot’s of them. Guaranteed. But in the case of these headlines — generated by a Harvard study of ‘Seafood Intake, Sexual Activity, and Time to Pregnancy‘ — you’ll also run the risk of giving couples trying to get pregnant […]
Could this be a perfect example of health news clickbait?
Far more original reporting was needed here.
Could this experimental drug stop the flu in 24 hours?
Temple University again greases the clickbait machine with canola oil study
Scientists should be lauded for investigating health claims used to a market a product. But when preliminary findings are reported to the public without appropriate context, that’s a problem. And it’s one that we’ve seen twice in the past six months at Temple University. In June we criticized an overreaching university news release: “Temple study: […]
Yes, a listicle: 10 times we couldn’t resist writing about health news clickbait
As a self-avowed beer snob, I would be the kind of audience that would surely be lured by the health clickbait proclaiming “Beer hops may protect against liver disease.” After all, when you find something that reinforces your questionable habits, how can you not click on it? That is the essence of clickbait–to write a […]
Here’s why you can go ahead and ignore all those clickbaiting ‘olive oil protects against Alzheimer’s’ headlines
What a story from USA Today: “Extra virgin olive oil staves off Alzheimer’s, preserves memory, new study shows.” I’m not even sure where to begin on this one. So. Many. Issues. And, unfortunately, USA Today was not the only news outlet to cover this study. Newsweek, the Atlanta Journal-Constitution, and Philadelphia Inquirer all covered it, too. […]
‘Are YOUR lips attractive?’ Clickbait science fuels clickbait journalism
Cancer recurrence. Antibiotic resistance. Heart failure. Attractive lips. All have been the subject of recently published medical research–and subsequent news coverage. Yes, you read that right: The quest for attractive lips is on par with solving heart failure, at least when it comes to deserving a big splashy news release. That’s because apparently, up until last […]
When worms are the clickbait: NPR story confuses more than informs
We wondered: What was the point of the story?
Could worms in your gut cure your allergies?
Gone fishin’ Friday: Summer health news clickbait makes us want to throw back our catch
Carolina Branson, PhD is an associate editor with HealthNewsReview.org. She tweets as @BransonCarolina. Facebook recently announced they were rolling out a new algorithm designed to detect and limit “clickbait” headlines from users’ news feeds. The social media giant defines clickbait as headlines that “omit crucial information” leading to a “misleading, sensational and spammy” experience for readers. This […]
CNN story on fasting diet study veers into clickbait territory
This story about a pilot study on health benefits of fasting jumps to big conclusions about its potential to extend life span. We urge readers to be cautious with this one.
Occasional fasting could help you live longer
CBS uses shameless clickbait with “Too Much of This Will Kill You”
How many clicks can a story deliver? That’s the coin of the realm of news delivered on the web. The bait employed by CBS recently was a 13-slide photo series under the heading “Too much of this will kill you.” If enough of us click on all 13, then CBS can brag to advertisers about increased traffic. […]
When reporting on sloppy science, NY Times ‘Well’ section should practice what it preaches
A New York Times column on Monday bemoaned the sorry state of much nutrition research, saying it’s too often poorly designed and riddled with conflicts of interest. The headline: Confused by Nutrition Research? Sloppy Science May Be to Blame Written by longtime “Personal Health” columnist Jane Brody, the piece is based on a new book, […]
What you need to know about yet another study on Alzheimer’s and exercise
Including “exercise” and “Alzheimer’s” in the same headline is sure-fire clickbait for a lot of people. For example: 150 minutes of exercise every week can reduce risk of Alzheimer’s disease (The Economic Times) Exercise may delay rare form of Alzheimer’s (HealthDay) But these headlines refer to a study published earlier this week that doesn’t justify such […]