Category: health care marketing

1 5/11/2017

Why we should all be wary when PR machines promote phase 2 studies

3 4/10/2017

FDA approves 23andMe’s at-home DNA test, but bathroom scale may work just as well for predicting health

4 4/3/2017

‘Fake breakthrough, fake news:’ One physician-researcher’s takeaway on news coverage of MS drug Ocrevus

5 9/8/2016

Cancer Miracle Mongering by City of Hope


Where are the TV ads to “educate” patients about the negative Opdivo lung cancer trial?

1 7/26/2016

Selling stem cell claims via sponsored TV news – “horribly wrong” health news


Trendy new ‘pea milk’ generates lots of headlines, but little scrutiny

2 3/17/2016

Sensational Tweets on Alzheimer’s & breast cancer by University of Manchester in 1 week


As March Madness tipoff approaches, an old urology marketing ploy gets more media attention

4 3/16/2016

Coverage of Amarin off-label promotion agreement should have acknowledged deadly history of such marketing