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Category: health care marketing


Osteoporosis and vertebral compression fractures: Advocacy groups and medical device maker spin misleading message

15 6/20/2018’s 12-year run will end with some nagging questions unanswered

2 5/23/2018

Consumer drug ads: The harms that come with pitching lifestyle over information


Marketing misfire on ‘spa-like’ 3D mammograms: Comfort appeal distracts from real concerns on screening, experts say


Company pitches memory supplement via spring training giveaways — here’s why we’re not swinging

1 1/25/2018

Patients, doctors, journalists criticize “Free Preventive Mammograms” campaign

1 1/22/2018

Court records show how a medical device ‘seeding trial’ disguised marketing as science


5 resolutions for reading and writing about health care in 2018


News release writers love our pre-publication review service. Help us spread the word

1 10/31/2017

Industry gifts to doctors are linked to their prescribing … and you