This matters because there’s some evidence that some writers actually bit on the bait and wrote about this diet. So it’s not just an academic pursuit; it’s worth raising the bar for all who write news releases and for all who receive them. Demand evidence – more than anecdotes.
The website reveals that the materials for this diet plan cost almost $50, including shipping. This price should have been included in the release.
The news release says that the diet is based on common food items, implying the food cost wouldn”t be substantially more expensive than the dieter’s regular diet. However, this impression cannot be checked without reviewing the plan materials.
The release merely says “it works.” The release notes that the author lost 70 pounds 12 years ago, although it appears that his personal weight loss was the result of applying techniques discussed in an earlier book, not the specific methods pitched in this release.
And, while Lou Piniella is trotted out of the bullpen to impress with his name, no data about his results are provided in the news release.
It is important to note that while the release claims that “The Baseball Diet” will produce results within nine weeks, in order to improve health a diet plan must help people maintain lower weight indefinitely.
There is no discussion of potential harms.
The release asserts that, “”The more simple and realistic a diet is, the more likely that you will form new habits.”” But there is no evidence provided to support this statement or that this diet plan actually helps buyers “form new habits.”
OK, they got one batter out here — one Satisfactory rating. Weight loss is indeed recommended for most Americans, and as the release states, it is indeed difficult, with most diet plans failing to deliver long term benefits.
While readers can reasonably assume that the author of the materials will be paid a share of the sales proceeds, the release should have specifically disclosed whether the celebrity quoted in the release (Lou Pinella) was paid for his endorsement.
There is no specific comparison to other weight loss programs or other approaches that might be beneficial for weight loss.
It”s clear that “The Baseball Diet” materials are for sale now. A link to the product web site is included.
The release makes vague statements meant to distinguish this program from other weight loss approaches, saying it is generally simpler and more fun. However, nothing is presented that shows this approach is novel.
Easy, fun, competitive (?), will help anyone look good and feel great – all without data or any supporting information other than two anecdotes, at least one of which is heavily conflicted.