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‘Breakthrough’ for enlarged prostates? Northwestern’s aggressive PR pitch lacks data and context

Northwestern Medicine offers new Minimally Invasive Breakthrough Treatment for Enlarged Prostate

Our Review Summary

This news release was remarkably short on details and long on promise about an apparently new method to treat benign prostatic hyperplasia (BPH) in men. Sadly this was a missed opportunity to educate readers about how the surgery was studied and how it compares to the other common methods to treat enlarged prostates — including competing minimally invasive approaches. Promotional language describing this procedure as a “breakthrough” and “first line option” isn’t backed up by evidence.

[Editors note: Our rating for the ‘harms’ criterion of this review has been changed to Not Satisfactory and the star score decreased from two stars to one star. See below for an explanation.]


Why This Matters

If this minimally invasive surgery to relieve the symptoms of BPH was supported by solid comparative evidence of the procedure’s benefits and harms, it could indeed be an advance for men suffering from this condition. A lot of unanswered questions emerge from this news release:  How was the procedure studied? How did it compare to alternative treatments? How did it compare in terms of benefits and harms? And how much does it cost?


Does the news release adequately discuss the costs of the intervention?

Not Satisfactory

There was no discussion of the costs of the procedure or the patented system used, nor of the downstream costs associated with recovery from the procedure. There was also no data on how long patients were followed and how many required a repeat intervention–either repeat UroLift or other invasive treatment. This outcome has implications for both costs and effectiveness.

Does the news release adequately quantify the benefits of the treatment/test/product/procedure?

Not Satisfactory

We learn that “data from clinical trials showed that patients receiving UroLift implants reported rapid symptomatic improvement, improved urinary flow rates, and sustained sexual function. Patients also experienced a significant improvement in quality of life.”  All is good, but what was the magnitude of benefits and, more importantly, “compared to what”?

Does the news release adequately explain/quantify the harms of the intervention?

Not Satisfactory

We learn about a range of adverse effects ranging from blood in the urine to incontinence. “Most symptoms were mild to moderate in severity and resolved within two to four weeks after the procedure,” we are told.

We’ll award a satisfactory grade here because the release at least mentions some adverse effects associated with the procedure. But as with the benefits description, we again receive no sense of what this is compared to (drugs? surgery? watchful waiting?), how common these problems were, or what the release means when it describes them as “mild to moderate in severity.”

Update: This rating has been changed to Not Satisfactory in order to be consistent with how this criterion has been applied in the past. As stated in the description of our review criteria, a news release or story may be rated Not Satisfactory if it: 

  • Fails to quantify potential harms.
  • Fails to describe the severity of potential harms.
  • Fails to account for “minor” side effects that could have a significant impact on a patient’s life.
  • Relies too heavily on a researcher’s comment that an approach appears to be safe – without supporting data.

Does the news release seem to grasp the quality of the evidence?

Not Satisfactory

This is not satisfactory because even though we are told the “UroLift System has an excellent safety profile and provides men suffering from an enlarged prostate a beneficial first-line treatment alternative to drug therapy or more invasive surgery,”  we are left with a complete absence of information related to the quality of the research that underlies these assertions. If the UroLift System “provides fast and meaningful relief from BPH symptoms, improving overall quality of life for our patients,” we need more than ‘trust us, we’re experts’ assertions. We need to know long-term (at least 1 year) comparative effectiveness and safety data compared to medical therapy, “more” invasive surgery, and the numerous available minimally invasive procedures that treat this condition.

Does the news release commit disease-mongering?


While the release doesn’t disease-monger, it could have been more informative — for example by accurately describing how severe/bothersome the symptoms were for patients treated with this device.

Does the news release identify funding sources & disclose conflicts of interest?

Not Satisfactory

The release is silent on issues related to conflict of interest. The studies cited in the release were funded by the device manufacturer. The Northwestern urologist quoted in the release has received small payments (amounting to $121.50) from the manufacturer for food and beverages. These could have been acknowledged in a footnote.

Does the news release compare the new approach with existing alternatives?

Not Satisfactory

We learn that there are some alternatives (drugs and surgery), but we aren’t told that there are numerous other minimally invasive procedures available–laser treatments, microwave thermotherapy, radiofrequency ablation, vaporization, etc.  The release is overly dismissive of drug therapy, which has been shown to be effective, well tolerated, and safe. Pushing this treatment as a first line treatment is inappropriate–and the absence of data from head-to-head trials with either other minimally invasive procedures or the gold standard (transurethral resection of the prostate or TURP) means that the relative value of the new technology is quite uncertain.

Does the news release establish the availability of the treatment/test/product/procedure?

Not Satisfactory

The FDA “cleared” this surgical implant system in 2013 and it is available at Northwestern University, but there are no details about its general availability in other regions or health systems. We are left wondering.

Does the news release establish the true novelty of the approach?


The release offers some details on how this system is different from drugs and other surgical type treatments, so this merits a passing grade.

Does the news release include unjustifiable, sensational language, including in the quotes of researchers?

Not Satisfactory

The description is mostly free of unjustified language, except for the headline, which uses one of the 7 words you shouldn’t use in medical news:  “breakthrough.” Is it proper to call something a “new breakthrough” when it has apparently been on the market for four years? And when its effectiveness compared with other approaches hasn’t been properly established?

Total Score: 2 of 10 Satisfactory

Comments (1)

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Steve Tracey

August 8, 2018 at 11:21 am

I am approaching the decision to have (or not) Urolift. This, is an excellent overview of the various marketing of this product, visible online. Potentially extremely misleading,, are the large number of You tube interviews, where the doctor questions a delighted patient about his experience, results etc. Wholly unconvincing … what a turn-off. Here is the doctor, to whom this person is reliant on after-care (WHENEVER the procedure was done!), inteviewing his (or her) patient. What else is the patient going to say, other than “Yes, it’s wonderful .. a life changing product!”. This is a terribly bias scenario, one which I certainly do NOT trust. I repeat therefore … 2 out of 10 here, is a much fairer judgement on this ‘yet to be fully trial-ed’ product.