In fewer words than its HealthDay competitor (404 words vs. 740), this story did a slightly better job on providing context and balance.
Americans spend about $100 million a year on this stuff.
The story states that US sales for the product hit $99 million in 2008. But it never explained the cost to the individual.
The study "found no effect," the story states succinctly.
The story said the researchers found the product to be safe. But it could have mentioned that the National Center for Complementary & Alternative Medicine states "Side effects of ginkgo may include headache, nausea, gastrointestinal upset, diarrhea, dizziness, or allergic skin reactions. More severe allergic reactions have occasionally been reported."
Although the discussion was brief, it did refer to the study as "properly designed" and "placebo controlled."
There was no disease-mongering of dementia or cognitive decline.
3 short quotes with different perspectives, presented in balance.
In a story based on a study that pokes holes in some peoples’ beliefs about a product to prevent cognitive decline, there could have been at least one line about other research into cognitive decline.
The widespread use of the product is clear in the story.
The story states that the product has been in use for more than 500 years.
We can’t be sure of the extent to which the story was influenced by a news release. it apparently did lift one quote from a news release/statement.