If kombucha drinks are as hot a trend as the column suggests, then it’s worth the space to put claims and beliefs to the test, which this column did nicely.
As the story explains: "When celebrities like Reese Witherspoon were spotting carrying bottles of kombucha, it was inevitable that the exotic brew’s popularity would, well, mushroom." So it’s helpful to have an expert column shoot down some of the hype.
Story says it costs $3-5 a bottle
The story makes clear that there is no evidence to prove benefits.
Nice job on this. Excerpt:
The Centers for Disease Control and Prevention published a report in April 1995 that linked homebrewed kombucha with the illness of two women who were hospitalized with severe acidosis. One woman died of cardiac arrest and the other was revived after her heart stopped.
The story is quite clear on this: there is no evidence. Excerpt:
“To date, there hasn’t been a single human trial reported in a major medical journal,” he said. “This doesn’t mean that kombucha tea can’t possibly have health benefits, it just means that at this time, there’s no direct evidence that it provides the benefits it’s reported to have.”
No disease mongering in the story.
Good input from expert sources providing necessary skepticism.
Story provides appropriate perspective:
The widespread availability and growing popularity of this product is clear.
Again, good context. Excerpt:
This was clearly an enterprise story.