Read Original Story

WSJ whiffs on meaningful aspects of new melanoma drug approval — including $17,600/month price tag


2 Star

FDA Approves Roche’s Cotellic Treatment for Melanoma

Our Review Summary

iStock_000067156085_SmallThis story reports on U.S. Food & Drug Administration approval of Cotellic in combination with vemurafenib to treat advanced melanoma, cancer that has spread throughout the body.  The story adheres very closely to the FDA announcement and includes ample information on the side effects.  However, the story does not convey the actual efficacy of this drug combination, stating only that that “The FDA said the safety and efficacy of Cotellic in combination with vemurafenib were shown in a clinical study of 495 patients.”  There is no indication of how well this drug combination works and it is also not made immediately clear that this drug combination works only for one genetic varient of melanoma, the BRAF V600 mutation.  We think the most egregious problem with this story is that nothing at all is said about the cost of this drug. The combination is reportedly going to be priced at $17,600 per month.


Why This Matters

According to the FDA, melanoma is the most aggressive and dangerous form of skin cancer in the United States. The National Cancer Institute estimates that 73,870 Americans will be diagnosed with melanoma and 9,940 will die from the disease this year. The incidence of melanoma among younger people is increasing.  Once melanoma has spread to other parts of the body it is very difficult to treat.


Does the story adequately discuss the costs of the intervention?

Not Satisfactory

This story does not address costs at all, even though one half of the drug combination –vemurafenib — is already being used in treatment and costs $11,000 per month of treatment.  The combination treatment is reportedly going to cost $17,600 per month, and it is not clear whether payers will cover it.

Does the story adequately quantify the benefits of the treatment/test/product/procedure?

Not Satisfactory

This story does not quantify the benefits at all except for saying that the safety and efficacy was tested on over 400 patients.  What benefits they received from the treatment are totally omitted from the story. This is unacceptable, especially as the FDA provided some quantification in their news release.

Does the story adequately explain/quantify the harms of the intervention?


This story states both the severe and mild side effects of taking this drug. We’ll rule this Satisfactory since there was a good-faith attempt to address the criterion. However, while the array of side effects are listed they are not quantified. We do not know what proportion of those taking the medication get each side effect. Nor do we know how severe they are, or how many stopped the medicine die to the side effects. More detail would have been welcome.

Does the story seem to grasp the quality of the evidence?

Not Satisfactory

This story provides no evidence at all and relies on the fact that the FDA approved the drug combination. The research that led to the approval is not described in any meaningful way.

Does the story commit disease-mongering?


There is no disease mongering here.  Advanced melanoma is a terrible disease and many treatments fail.

Does the story use independent sources and identify conflicts of interest?

Not Satisfactory

There appear to be no outside sources used in this story.  All the information comes from the FDA. However, because of that, there is no conflict of interest as the drug manufacturer/distributor is identified, but no information apparently comes from them.

It is important to remember here that the role of the FDA is to approve based on effectiveness and safety and the bar for both in a disease like melanoma is low. How clinically useful this drug will prove to be is open to question and it would have been nice to hear from some independent oncologists about that.

Does the story compare the new approach with existing alternatives?

Not Satisfactory

No alternative therapies are discussed in the story. There is a lot of new drug development for melanoma; none mentioned.

Does the story establish the availability of the treatment/test/product/procedure?


Because this is an announcement from the FDA about approval, the drug will now be marketed for treatment, and the story clearly indicates that the drug combination is distributed by Genentech.

We’ll rule this Satisfactory, but we’d caution that FDA approval does not necessarily equal availability. The key factor here is the cost and who will pay for it, or not. The story doesn’t address this.

Does the story establish the true novelty of the approach?

Not Satisfactory

The news hook here is the FDA approval of this drug combination. We’ve already given the story credit for this above under “Availability.” And we’d note that just because the FDA approves something, doesn’t mean that it’s novel. There are plenty of “me-too” drugs out there, and this story doesn’t make any attempt to clarify how this new drug combination works differently or better than existing drugs.

Does the story appear to rely solely or largely on a news release?

Not Satisfactory

This story appears to rely exclusively on a news release from the FDA and there are many similarities in the text of the two documents. Unfortunately, the story leaves out much of the quantitative data and other useful details included in the FDA news release.

Total Score: 3 of 10 Satisfactory

Comments (1)

Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Kerry Young

November 13, 2015 at 5:12 pm

From a reader’s point of view, it might be better to ask “Does the story *avoid* disease-mongering?” Just a thought.