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Fox News story on gastric balloon: more superficial news that reads like paid content


2 Star


How a balloon can help you lose weight

Our Review Summary

Stomach viewThis story describes a medical intervention designed to help people lose weight. The intervention, called Orbera, involves placing a balloon in a patient’s stomach via the mouth and then inflating it with saline. This, according to the story, will limit the patient’s hunger, allowing the patient to eat less and still feel full. The balloon is then removed, via the mouth, six months later. However, the story reads more like a paid promotion than a news story. There is no discussion of how well it works (if at all) in either the short-term or long-term, no mention of serious risks, no input from third-party sources.


Why This Matters

This is the second recent story from Fox News that reads more like promotional material than health journalism, and that is troubling. (You can read our review of the earlier story here.) The same concerns that cropped up with that story apply here: Reporters need to ask questions, talk to independent sources, and help readers understand why (or if) something might be important to them. Reporters need to be skeptical critical thinkers, filtering information before passing it on to readers in a context that helps the reader understand what’s going on. In short, consumers need sources of news that can offer reliable, thoughtful insight into health issues—not news stories that offer vague information with little context and no verification.

Does this technique work? How well does it work? What risks does it pose? How does it differ from other weight loss interventions—including other gastric balloon techniques—in terms of risks and benefits? This story tells readers none of those things, nor does it link to additional sources of impartial information—such as FDA materials or clinical trial results. Instead, the story links to only two sites: the Orbera site and the site of a doctor that offers Orbera to clients.

Most concerning, the lack of information on risks in this piece is dangerous. There are many known risks to gastric balloons, including vomiting, ulcerations, infections and bowel obstructions. 


Does the story adequately discuss the costs of the intervention?


The story clearly notes that the device, known as Orbera, “is not covered by insurance and costs $8,000.”

Does the story adequately quantify the benefits of the treatment/test/product/procedure?

Not Satisfactory

The story does not address benefits in any kind of meaningful way, much less offer any quantification of the benefits. Instead, the story tells readers what the “objective” of Orbera is. It also offers an anecdote from one patient who used Orbera and credited it with helping her lose weight. Is this one patient’s experience normal for other users of Orbera? The story doesn’t tell us. Other than this one patient’s testimony, the story offers no evidence that Orbera works at all, much less how well it might work. Is the weight loss short-term or long-term? Obesity is a chronic disease, but this device is temporary. How does that impact the patient’s weight in the long range?

The story also doesn’t tell readers how weight loss might be related to an individual’s actual health. Instead, it notes that Orbera should not be used by people who are “morbidly obese.” The story says Orbera is for people with a body mass index of 30 to 40 and “is meant for people looking for an extra jumpstart on a diet, whether the purpose is cosmetic or for health reasons.” Why that BMI range? Another question the story doesn’t answer.

Does the story adequately explain/quantify the harms of the intervention?

Not Satisfactory

The story spends more time playing down potential risks than it does addressing what risks are posed by Orbera. Risks are summed up with a line that says: “The most common side effect of installing the balloon is nausea that lasts a few days.” It also says that patients are kept under “mild to moderate” sedation when Orbera is put into the stomach. The story adds that Orbera eliminates “risks involved with more invasive options,” effectively playing down the risks associated with sedation. The story also doesn’t address risks such as “vomiting, abdominal or back pain, acid reflux, influence on digestion of food, blockage of food entering the stomach, bacterial growth in the fluid filling the balloon which can lead to infection, injury to the lining of the digestive tract, stomach or esophagus,” etc. — all of which are discussed on Orbera’s website.

However, the most problematic line in the story related to harms states: “even if the balloon were to pop, the saline would be absorbed and pose no harm to the patient. The balloon would be removed in the same way it is at the six month mark.” Readers might think that this mean a popped balloon in the stomach is a trivial event. However, Orbera’s directions for use — which are also available online — note that “Bowel obstructions have been reported due to deflated balloons passing into the intestines and have required surgical removal. The risk of obstructions may be higher in patients who have diabetes, a dysmotility disorder, or who have had prior abdominal or gynecological surgery, so this should be considered in assessing the risk of the procedure. Bowel obstruction can result in death.” Not necessarily such a trivial event after all.

Does the story seem to grasp the quality of the evidence?

Not Satisfactory

Other than one patient’s testimonial, the story offers no evidence that Orbera works at all. That’s about as unsatisfactory as it gets.

Does the story commit disease-mongering?

Not Satisfactory

A story can be guilty of disease mongering if it conflates a risk factor with a disease. This story clearly treats weight loss as the health goal, even singling out cosmetic reasons as a reasonable rationale for using Orbera. What’s more, based on this story, one could be forgiven for thinking that trying to lose weight is a health problem in itself. As the opening sentence notes: “America’s ongoing battle with weight-loss that [sic] has led to fad diets and invasive surgeries like gastric bypass and stomach stapling.” A doctor quoted in the story, who provides Orbera for his clients, says that Orbera may “be able to prevent young, healthy people from having these chronic diseases like diabetes and hypertension.” That would depend on how much weight the people lost, and how heavy they were to begin with. No one medical intervention is going to prevent chronic diseases associated with obesity — and it’s not clear from the story whether Orbera would help them lose weight in the first place.

Does the story use independent sources and identify conflicts of interest?

Not Satisfactory

The story cites two sources. One is a pleased former patient who used Orbera. The other is a doctor who provides Orbera to his clients. There are no outside sources who can an offer impartial assessment of Orbera: it’s effectiveness, safety or novelty. And the story does not tell readers that the doctor offers Orbera to his clients (though a critical news consumer would probably guess). We only know because we went to his website (which the story links to).

Does the story compare the new approach with existing alternatives?

Not Satisfactory

The only time alternative treatments are mentioned is when the story refers to gastric bypass and stomach stapling as “invasive surgeries” in the first sentence. There is no discussion of exercise and diet, other than in conjunction with Orbera. There is no discussion of how Orbera’s benefits compare to gastric bypass or stomach stapling. There is also no discussion of how Orbera differs from other gastric balloon procedures (more on that under “Novelty”).

Also, the way these other surgical alternatives are characterized in the story is misleading. Yes, they’re “invasive,” but they’re also clinically proven to help obese patients lose weight, keep it off, and live longer. We’re not sure if the same is true for Obrera, because this piece includes no discussion of clinically tested benefits. And, it should be noted that Obrera is invasive, too — after all, it involves placing a large foreign body in a person’s stomach.

Does the story establish the availability of the treatment/test/product/procedure?


The story doesn’t tell readers that Orbera is available, but it can be inferred from the patient’s testimonial, so we’ll give it a pass.

Does the story establish the true novelty of the approach?

Not Satisfactory

This fails for a couple of reasons. First, the story does not explain how Orbera is different (if at all) from other gastric balloon techniques designed to aid patients with weight loss. For example, here’s a 2014 story from HealthDay News about a gastric balloon product called the ReShape Duo. Is this different from Orbera? Better? Worse? Safer? Cheaper? Exactly the same? Impossible to say. What’s more, the FDA approved Orbera in August 2015 — so why is Fox News running a story on this now? The story doesn’t tell us.

Does the story appear to rely solely or largely on a news release?


The story does not appear to be based on any specific news release that we could find.

Total Score: 3 of 10 Satisfactory

Comments (1)

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Roger Kelly

March 18, 2016 at 3:45 pm

Broadcast news is 90% entertainment with a lot of drama and phony “we care”. But they seem to get the weather forecast right and that’s what I watch between ads.